Annual reports do more than simply disclose activities and finances; they also require an inspiring vision of a company's or an organization's mission, goals and growth potential. That's especially true in challenging times, as was the case with Fortune 500 Company CIT, which needed to inspire confidence as a standalone company. Likewise, DMA wanted to shed its reputation as a defender of spam and junk mail with a much more forward-looking report.
I worked with PURE, an innovative member-owned insurance firm, from its inception, helping to create the brand's distinctive look and develop its first five annual reports. The Garrison Institute, a non-profit contemplative retreat in the Hudson Valley, called me to refresh their branding and marketing materials, an important piece of which was their annual report.
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