This section is about annual reports, focusing on four clients: CIT, Direct Marketing Association, PURE Insurance and Garrison Institute.
Fortune 500 Company CIT was going through a very challenging period and needed a report that exuded confidence. DMA, too, was in transition, as it was trying to shed its reputation as a defender of spam and junk mail, while embracing emerging marketing channels.
I first started working with PURE before it even launched, helping to develop the initial look of the brand. I worked on the first five annual reports as the company went from only serving Florida to becoming a national insurer. Garrison Institute, a non-profit in the Hudson Valley, called me to freshen their branding and marketing materials, including their annual report.
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