Materials explaining the opportunities and complexities of a retirement program are typically dry and impenetrable. Metlife asked for an approach that would be so simple and accessible that even the most financially unsophisticated reader could grasp the wisdom of participating. The main marketing brochure — which I conceived, designed and illustrated — refuted each of the reasons people most often give for not contributing to their 401(k)s.
The employee communication program encompassed posters, paycheck inserts, emails, newsletters, retirement calculators and all manner of visual reminders for the potential investor.
BUD LAVERY DESIGN | (646) 465-0666 | email@example.com
© 2016 BUD LAVERY