Materials explaining the opportunities and complexities of a retirement program are typically dry and impenetrable. Metlife asked for an approach that would be so simple and accessible that even the most financially unsophisticated employee could grasp the wisdom of participating. The main marketing brochure — which I conceived, designed and illustrated — refuted each of the reasons people most often provide for not contributing to their 401(k)s.
The lively, illustrated communication program encompassed posters, paycheck inserts, emails, newsletters, retirement calculators and all manner of visual reminders to turn employees into investors.
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