MAKE IT…

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During my many years as a principal at the New York design firm of Ross Culbert & Lavery, I was responsible for developing most of the firm’s seasonal self-promotions. From Frisbees to beach towels to seed packets and more, humor was the key ingredient that kept them out of the circular file.

 

Among the most anticipated was a year-end notebook, which contained satirical foreward riffing on current events and pop culture. The books became so popular and sought-after over their 25 history that clients would call in November to make certain they were still on our holiday gift list.

 

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