During my many years as a principal at the New York design firm of Ross Culbert & Lavery, I was responsible for developing most of the firm’s seasonal self-promotions. From Frisbees to beach towels to seed packets and more, humor was the key ingredient that ensured the piece avoided the circular file.
Among the most anticipated was a year-end notebook, which contained satirical front matter riffing on current events and pop culture. The books became so popular and sought-after over 25 years we published them that clients often called in November to make certain they were still on our holiday gift list.
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