The general practice law firm Bushell, Sovak, Ozer & Gulmi had a reputation for being tough, fearless and somewhat unconventional, but its marketing didn’t reflect this. To align their brochure and website with their image, I incorporated an attitude more in keeping with the firm’s personality, and rebranded it as ten-firms-in-one.
The new print materials are extremely understated and no-nonsense, relying entirely on text, as is the website. Visitors to the bushellsovak.com homepage are asked what kind of firm they need and given a series of choices, all of which inexorably lead back to Bushell, Sovak.
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