Although Insite Security was a start-up firm, its principals had many years of experience behind them. The challenge was to quickly establish an identity capable of leveraging their expertise as providers of security services for corporations and high net-worth families that expect the most professional advice and flawless, discreet service. Pairing intriguing black-and-white photos and slightly blurred headlines, the print materials had a sly tone that subtly evoked the sensitive nature of the business.
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