MMIT has long been a leader in the formulary data industry, providing detailed daily intelligence to pharmaceutical companies, healthcare providers and health insurance professionals. New owners required a complete overhaul of the firm from its sales force to every aspect of its branding and marketing. In a soup-to-nuts assignment, I redesigned the logo, as well as all of their print marketing materials, letterhead system, their trade show booths, materials and giveaways, and PowerPoint presentations and infographics.
I also redesigned the MMIT website, working closely with long-time web development partner Seaver Interactive, which managed the back-end buildout.
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