The intellectual property law firm Darby & Darby wanted a marketing kit that looked unlike anything else done by their industry peers. To make the case that a boutique firm can handle large conflicts, my solution was a brochure that led the reader backwards through the IP litigation process, starting with the least desirable outcome — ending up in court — and showing not only how tenacious Darby litigators were in the courtroom, but also how skillfully the firm created positive outcomes for their clients without costly court battles. The copy poked fun at standard industry jargon.
Because Darby is “sharp, effective and truly integrated,” the navigation for an accompanying interactive CD used a Swiss Army knife with unusual “tools” to represent content areas of the CD such as Practice Areas or Patents.
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