The intellectual property law firm Darby & Darby wanted a marketing kit that looked unlike anything else done by their industry peers. To counter the belief that a boutique firm can't handle large conflicts, my solution was a brochure that led the reader backwards through the IP process, starting with the least desirable outcome — litigation — and showing how tenacious Darby litigators were in court, but also how skillfully the firm created positive outcomes for their clients without costly court battles. The copy poked fun at standard industry jargon.
Because Darby is “sharp, effective and truly integrated,” the navigation for an accompanying CD used a Swiss Army knife with unusual “tools” to represent sections of the CD such as Practice Areas or Patents.
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